Travis Jackson Shooting Death: With broken hearts and unspeakable sorrow, we mourn the tragic and untimely passing of Travis Jackson, a Montgomery native and the beloved CEO of Rich L$fe Clothing. Travis, whose life was taken in an act of senseless gun violence in Atlanta, was more than just a name in the streets—he was a symbol of hope, resilience, and inspiration for so many in our city and beyond.
To know Travis was to witness the power of a dream. A dream that started right here in Montgomery and grew into something bigger than clothing—it became a movement. Rich L$fe wasn’t just a brand; it was a lifestyle, a message, a testament to turning nothing into something and never forgetting where you came from. Travis poured his soul into his business, and with every hoodie, every shirt, every event he popped up at—he was building more than a company; he was building a legacy.
Travis’s energy was electric. You could feel it before you even saw him. His smile was infectious, and his dancing? Man, he lit up the room. Whether he was entertaining a crowd or just vibing with his people, he carried a light that made others feel seen, valued, and welcomed. That light didn’t dim when things got hard—if anything, it shined brighter.
He was deeply loved. Not just respected, not just recognized, but truly loved. As a son, he made his family proud. As a father, he loved his children with everything he had. As a brother and uncle, he was a protector and a provider. And as a friend, Travis was loyal beyond measure—always showing up, always checking in, always making time, even when his schedule was packed.
To many, he was more than just a friend—he was family. And to the city of Montgomery, he was a star in our sky. A symbol of what’s possible when you stay true to yourself, grind relentlessly, and lead with love.
He made sure his people ate. That’s what kind of man Travis was. Every time he called you “Unk,” or pulled up saying he needed you, it wasn’t just about business—it was about connection, about loyalty, about seeing each other win. If Travis made it, we all made it. And he was making it. Watching his growth—watching Rich L$fe grow—gave us hope. Hope that you could make it out, make it big, and still give back.
To say he didn’t deserve this is an understatement. He deserved more. More time. More moments with his kids. More laughter with his friends. More stages to step on and shine. More milestones to reach. The world should’ve seen more of Travis Jackson.
We grieve because we loved him so deeply. We cry because we know what we lost. And we reflect, not just on the pain, but on the power of what he left behind.
Travis leaves behind a powerful legacy that will live on through every thread of Rich L$fe, through every person he inspired, and through the countless hearts he touched. This tragedy has rocked us, but it will not break us. Because Travis’s spirit was unbreakable. His dream will continue, and we will carry his name forward with pride, honor, and determination.
To his wife, his children, his family, and close friends—we extend our deepest, most heartfelt condolences. We know no words can ease this pain, but we hope you find strength in the love surrounding you. Travis’s story doesn’t end here. His legacy is ours to protect and continue.
To the city, to the streets, to the youth—let’s carry the torch Travis lit. Let’s build businesses, uplift one another, and never stop believing in the power of a dream. Let’s say his name not in sadness, but in strength. In every beat that drops, in every laugh we share, in every hustle we push through—Travis lives on.
Rest in Paradise, Travis “Unk” Jackson.
Your light was stolen too soon, but your legacy will never fade.
We love you. We thank you. And we’ll never forget you. 🕊️🖤 #RichL$feForever